Real estate agents know that video marketing has been a crucial part of successful campaigns recently, but implementing it can be confusing and time-consuming. Video marketing on YouTube and social media has become one of the most effective ways to reach your target market.
But that does not mean it is easy to do well – finding the time, energy, and motivation to put together high-quality videos can be tricky!
Fortunately, there are plenty of great ways to incorporate video into your strategy without requiring extensive effort or spending lots of money on technology and equipment. Here are nine simple, easy-to-execute real estate video marketing ideas you can start today!
Table of Contents
1) Videos of a Guided Tour
If you are a real estate agent and want to give your clients the most detailed tour of their new home from the comfort of their living room, then video is the way to go.
Whether you are giving a tour or just showing off amenities like a fireplace or pool table, adding video to your listings will help set your listings apart from other agents in your area.
Make sure to show an elevator where one is available, so mobility-challenged buyers can see how accessible it is. And if you have multiple properties for sale, try linking them with a unifying theme (such as listing videos done by the same person). And remember that if people do not enjoy your video, they will not share it. So make them worth watching!
2) Post Videos on Social Media
Post videos on your social media channels at least once a week. This can be on Facebook, Twitter, Instagram, or any other site where you have an account and posts. When posting the video on social media sites, include a link in the post’s description for people who want to see more about your video content.
Share your video content with friends and family. This is easy to get the word out about your actions without spending any money upfront. When someone views your video, they will automatically follow the link in your social media post, leading them to view more of your content and potentially buy a product from you if they like it.
3) Video of Client Testimonials on the Website
To accompany our video marketing strategy, we also have testimonials of satisfied clients on our website that can speak to the quality of work we do. These videos are great for reassuring potential clients who are unsure if they should hire us or not.
They also serve as a way for potential clients to get an idea of what we are like before they make their final decision. These short testimonial videos generate more sales than a text-only listing, and it costs less than having someone take professional photos of all your listings.
4) Promo Films for Local Real Estate
Promotion is a key component of any successful advertising campaign. Videos are an easy way to promote your business and get your message in front of potential customers. One way to do this is by making short promotional films for the area where you operate your real estate business.
Promotional videos should be kept short, less than 60 seconds long, but they should also highlight the best features of the location as well as show why it would make for a great place to live or work. If you are unsure how to make one yourself, there are plenty of video editing tools available online that can help you.
5) Video of “Just Sold”
A great marketing idea for real estate agents is to film a just-sold video. A video of you and the new owners walking through the house that was just sold and talking about how happy they are with their purchase can be used in many ways. It could be played during open houses, so potential buyers know what it feels like to walk around in a home that has recently been sold.
It could also be included as part of your listing presentation, giving potential buyers an idea of what their life might look like if they were living there. Another option would be to upload it onto YouTube or Vimeo and share it on social media channels like Facebook, Twitter, or LinkedIn, where your target audience would see it!
6) Show Your Expertise by Posting Expert Videos
The best way to grow your audience is to create informative and valuable content for them. One of the best ways to do this is through video marketing. Whether a quick tip or an in-depth how-to video, videos provide the most engaging form of content on social media. The best thing you can do is share these videos often on social media to keep people engaged with your page.
But do not forget about other places where you can share them too. Some ideas are posting them on YouTube, Facebook Live, LinkedIn Pulse, Twitter Moments, and more! Do not be afraid to get creative with what you post.
7) Video Profile of a Real Estate Agent
In real estate, profile videos highlight a real estate agent’s personality and character, present social proof, and highlight their value as a team player. A video profile of a real estate agent should be brief and interesting. They are a great way to show your personality and instantly connect with viewers.
Whether you shoot your video or use a professional team to produce it for you, get in front of the camera to promote yourself as an expert in real estate. Make sure not to ramble on too long because people tend to lose interest quickly.
8) Video with Practical Advice
A real estate business must be successful. A customer must ensure that the seller has the knowledge and experience necessary for successful home sales. It is more likely that a client will choose an expert whose recommendations they trust if they are buying a home.
It can be difficult for someone not experienced in selling homes to make sound decisions about what changes should or should not be made to their home. A video can show clients how easy it is to perform these tasks themselves, saving time and money on hiring an expert or making costly mistakes.
9) Use Virtual Reality (VR) Video
Virtual reality can be a game changer in real estate video marketing. When combined with 360-degree video, viewers feel like they are standing in your listing. Imagine the value of being able to take a potential buyer on a guided tour of your property without having to be there.
VR allows for this and more. For instance, if you want to show off how roomy an open living space is or want them to sit on the couch or recliner, they can do so from their own home. It is an excellent way to get people into your house before they even set foot inside. The possibilities are endless!
Conclusion
Real estate is a hot commodity these days. And with more people looking to buy homes and property than ever, you need to be on the ball with your marketing efforts. While you may have mastered print marketing, it is time to consider video marketing for your real estate company.
There is a lot of competition in today’s real estate industry. If you want to stand out from the crowd and get more leads while spending less time on marketing, implementing some video marketing ideas will help your business grow.
