We live in tough economic times, but believe it or not, this is one of the best periods to start or grow a home improvement and renovation business. Think about it: Recession means more people buying more affordable houses that need some TLC to reach their full potential. Enter the home renovation, improvement, and remodeling industry.
This space is currently brimming with profitable opportunities. Many homeowners are willing to pay good money for extensive remodels and upgrades such as bathroom and kitchen makeovers, living room improvements, and even great décor. If you play your cards right, you can make a fantastic income and career out of it.
As a business owner you will have a lot on your plate, including small business taxes, hiring and retaining employees, suppliers, logistics, and so much more. All that aside, once you’ve gotten your business afloat, the next step is expansion. Simply put, the key to making the big bucks from your home renovation business is growing it – constantly. Read on for practical tips on how to bring in more customers to your business and create a positive reputation that will keep them coming back for future projects.
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Have a Great, User-Friendly Website
Forgive us if this is common sense to you – which it should be – but we have to start with the basics, and in today’s digital age, that means having a good, user-friendly website. You’d be surprised how many people rely only on their social media accounts to attract new clients!
While it matters greatly in this business (and the next tip is about this), a social media presence is simply not enough to build a professional home renovation business. If you want more well-paying clients, a visually pleasing website that showcases your work and is easy to use is a must.
Use Social Media to Show off Your Best Work
As we mentioned above, social media is extremely important in this industry. Most people looking for a renovator or remodeler turn to the Internet to look at their before-and-afters. So, make sure you a) have all the important social media accounts set up, and b) use them effectively in order to attract new customers.
Instagram, Facebook, and maybe even Pinterest should be your go-tos, as they allow you to not only engage with your audience but share your best work, too, including dramatic before-and-afters.
Find a Reputable Home Services Digital Marketing Company
If you want to do everything in your power to grow your business in today’s competitive market, it’s a good idea to find a reliable partner to boost your online presence. But you don’t want just any digital marketing service – you want the best in the industry, someone who can truly help you take your business to the next level.
To find home services digital marketing that works, narrow your focus to agencies that specialize in home services as they know the industry inside and out. They can help you fine-tune your online strategy, optimize your website for search engines (extremely important!), and manage targeted advertising campaigns on platforms like Google and Bing.
Offer Special Promotions and Discounts Regularly
Everyone, and we mean everyone, loves a good bargain. So why not take advantage of this fact by offering special discounts and promotions regularly? It’s a fantastic way to attract new customers as people are more likely to hire someone new if they are less expensive than the competition but their work seems to be about the same or better.
Highlight promotions, discounts, and limited-time offers on both your website and your social media channels, and do your best to create a sense of urgency: people are much more likely to buy something if there is a clear deadline to take action.
Invest in Professional Photography
Finally, consider investing in professional photography because high-quality visuals can make a dramatic impact on your business. As mentioned, your before-and-after pictures play an instrumental role in attracting new clients, so make sure they stand out – the images should be crystal clear, colors vibrant, and lighting just right.
You can, of course, study photography yourself in order to improve your before-and-after game, but if you don’t have the will or time to do that, consider hiring a professional photographer from time to time, for example, for your bigger projects.
