Social media marketing is a broad term that encompasses marketing over various platforms such as Facebook, Instagram, TikTok, Twitter, YouTube, etc.
The social media advertising market was valued at 181.2 billion U.S. dollars and is expected to grow to 358 billion U.S. dollars by 2026. The large reach, ease of use, and cost-effectiveness make social media an alluring marketing tool.
For a business providing home renovation services, using social media can be especially effective as it can be the perfect way to quickly display your work to a large audience. Having these six things in mind when starting your social media marketing campaign can take you to the next level.
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Social media marketing techniques
Pick the right platform
Since many platforms are available, you must pick the right ones and create content accordingly.
If your target audience is adults between 20-35, Instagram is the perfect platform for you. Twitter and Facebook might be the right fit if you want to reach an older audience. For a younger audience, TikTok is a great platform. YouTube content is viewed by most people and has a more extensive age range.
You can post a lot of different types of content on Instagram, ranging from short clips to longer videos to photographs. You can use Twitter to post content like polls or facts regarding your area of expertise. Facebook is an excellent means to interact with the community by joining groups or creating your own.
To keep followers interested in your content, you must ensure that it is creative, fresh, and posted regularly. Some content can be reused across multiple platforms, while certain content is more specific to one platform.
One thing that should be visible across multiple platforms is a construction flyer that lists all your services and contact details. You can create new flyers every once in a while and pin them to your page. You can also create flyers ahead of promotional events. Just make sure they feature some of your work and are eye-catching.
You can post short clips featuring your home renovations on Instagram, TikTok, and YouTube shorts. At the same time, longer videos that include discussions or things like home renovation tricks and tips can be posted on YouTube and Facebook.
Don’t forget hashtags
Hashtags are a vital part of social media marketing as they bring all your posts under one hashtag. Adding hashtags that are trending and related to your occupation also make your posts more likely to be visible.
Create one hashtag specific to your business across all platforms so people can find all your posts using it. Just make sure you do it for all your posts.
Show off your work
Social media makes it easy to display your work. You can create content like before and after photos that you post on Instagram and Facebook.
You can also create videos showing the process of renovating a house and then post them as an Instagram post or on Tiktok. People love to watch short, satisfying clips that display drastic changes. Just add a trending tune in the background, and you are good to go. You can upload a more in-depth video of your process on YouTube.
Such content gives people insight into your work and adds credibility. It also gives people an idea of what they will get if they book you.
Share customer stories
Apart from displaying your work, you can also ask your customers to share their feedback on your services. You can ask them to send testimonials or post pictures of your work and tag you in them. You can also ask them to use your hashtag.
Once they do so, you can repost their content on your page.
Interact with your audience
Marketing via social media also allows you to interact with your audience instantly. You can use polls to get customer feedback and ask them what they want to see more of. You can also post quizzes and questions to increase follower engagement. You can post multiple projects you have done and have your followers vote for their favorite.
Try to post such posts at least once a week across various platforms to keep your followers engaged.
Social media marketing can be tricky starting, but as you use it more, you get the hang of it. Having some guidance at the start can be extremely helpful, and that is exactly what these tips and tricks are here to do.
Your social media presence is one of your business’s most important reflections, and people take it very seriously now. Customers often search for businesses online to see if their services meet their expectations. You should actively respond to messages you receive as they will reflect positively on your customer service and let people know that you care about your customers. If your content is interesting, people might also send it to others, which can further help your business.