In today’s hypercompetitive market, the big, showy things aren’t necessarily what win customers – it’s the small things that make a business stand out.
First impressions and little things count from the moment a client comes into contact with your brand – either offline or online.
Business entrepreneurs tend to concentrate on major strategies such as pricing or digital marketing, but the real magic can be hidden in small details. Below are a few enhancements that, when put together, can propel your business and deliver more clients.
Table of Contents
Door Handles: A Statement Made Before a Word is Said
Among the most neglected aspects of the physical presence of a business is the front door, i.e., the handles. It might be a small thing, but custom door handles can say that you’re a professional, creative, detail-oriented human who cares about your customers before they’ve even crossed the threshold.
Regardless of whether you are operating a boutique, restaurant, office, or studio, a little investment in the custom door handles that define your brand’s identity can leave a lasting impact.
Imagine a luxury salon with shiny metallic knobs carved into a distinctive curve or an artisanal café with hand-made bronze pulls. These tactile and visual aspects allow for the creation of an emotional connection with the customers, which is normally subconscious.
Even more importantly, these door handles send a message. Your business doesn’t compromise generic. You even care enough to perfect all aspects of the customer experience. It is a gentle marketing tool that can divert the minds of clients about the quality of your offerings for a start.
Signature Scents: Creating a Branded Atmosphere
Scent branding is a trend for the smart business. Just as a logo or slogan can be, a unique scent can be associated with your brand or take luxury hotels and spas; you will remember the smell long after the visit.
A custom smell in your store or office can raise the ambiance and cement your brand into the memory of a client. It’s cost-effective and emotionally powerful. In fact, you can use it to support seasonal promotions or product launches.
Through texture and material, Tactile Branding
Just like the texture of your business cards and the materials used in your signage, tactile branding will provide your clients something to feel literally.
Firms that use uncommon or superior materials in their physical assets are more likely to be recalled. For example, by applying recycled wood, stone finishes, or high-end matte surfaces, you can express your brand values (eco-consciousness, luxury, authenticity, etc.) silently.
The use of unusual materials in your furniture, walls, and yes-your handles can help to create an immersive experience for your customers. When touch is in accord with visual impact, the environment is appealing, and appeal brings loyalty.
Thoughtful Waiting Spaces Branded for You
It is common for lobbies and receptions to be given a pass, but they are branding gold mines of opportunity. Instead of sterile chairs and non-descript décor, design your waiting area to reflect your company’s values.
Add branded reading material, interactive product displays, refreshments, and even background music that matches your specific brand personality.
Don’t underestimate comfort, either. When a customer is not stressed while waiting, they are likely to purchase or at least think positively about the company.
To New Improvements!
A customer hardly ever recollects details about a transaction—but he or she remembers how a place made them feel. Start small. Think differently, as by the time the customer’s perception is considered, the tiniest touches can be the greatest ones.
