There’s immense potential in the carpentry market. Since there are no large consolidators yet, individual carpenters and agencies have the scope to build their brands. And once you have built a brand, getting a constant flow of clients will be easy. You may even have to expand your operations to keep up with the demand.
Today we’ll talk about the basics of starting a carpentry business. We won’t go into the craft of carpentry, since carpenters know that best. Instead, we’ll focus on the business side of things and discuss strategies to start and establish your carpentry business.
Table of Contents
List your business on Google, Yelp, and other review platforms
It takes very little time and effort to list your business on review sites. Make sure you don’t stop at Google only. There are other review sites as well from where clients and customers can find you.
Make a list of the most widely used review platforms in your region and list your business in each of them. Provide all necessary information about your services and multiple ways to get in touch. Once you have done that, it’s time to move forward to the next step.
Make a website
The idea of making a website is daunting to some people. But it’s cheaper and easier than ever to launch your website in 2022.
You can go for a web development agency, or choose a pick-and-drop website building platform like Wix or WordPress. The latter will be cheaper. You’d also need to buy a domain name — not a big expense either.
Having a website gives your business authority and legitimacy. Launching your website is the easy part, maintaining it is the difficult part. As long as you know the basics of running a website, you can do it all by yourself. Otherwise, you can take a third-party agency’s help.
Make social media pages
1 out of 3 consumers discovers new brands and businesses through social media platforms. Unlike running a website, running a social media page comes at no cost. If you decide to use advanced features, you may have to pay a small amount depending on the platform.
Talking about platforms, it’s crucial to diversify your social media presence. Don’t put all your time and resources on any one social media platform. If you’re running an Instagram page, make sure you also have a presence on Facebook, YouTube, or even LinkedIn.
Learn marketing
Anyone can learn marketing, especially if it’s marketing your own business. Both your website and your social media pages are your best tools for marketing.
Carpenters have great scope in video content marketing. That doesn’t mean you ignore search engine marketing or email marketing altogether. But if your video content becomes popular, you’ll never have to worry about clients again.
Make short to long videos of how you work. Show off some of your best projects and creations. Teach the basics of carpentry on YouTube including simple DIY projects. There are tonnes of things you can make content on for YouTube, Instagram, TikTok, and other video-sharing platforms.
Print marketing
Don’t ignore print marketing. The humble brochures and flyers are still effective. A huge number of people trust print ads more than digital ads.
Print marketing is cheap and effective. Distribute flyers, display posters, and banners, and post an ad in a local newspaper. Doing these things will give you multiple channels of getting clients.
Maintain your website
As we already told you, launching a website is much easier than maintaining it. To keep your website up to date, add blog posts, new projects, rate cards, membership deals, subscription deals, and so on. Keep your website active so that it doesn’t look abandoned.
Make sure your website increases your credibility instead of decreasing it. Add customer testimonials and proof of your work/experience to establish trust.
Your accounting and finances are also an important part of your brand’s credibility. Consider insurance for carpenters to keep your brand and business safe from misfortunes. To learn more about insurance for carpenter, click here.
Study competitors
Carpentry is a competitive sector. It’s essential to know your competitors to be ahead of them. Study their marketing strategies, social media presence, print marketing, and other customer acquisition strategies.
While it’s important to study competitors, it’s more important to not copy them. You won’t build lasting brand awareness if you blatantly copy what everyone else is doing. Find what works for you and stick to it.
Conclusion
We hope this brief guide will inspire you to take your carpentry business to the next level. Follow these tips and don’t forget to improvise wherever necessary.
Sources
Woodworking Network. (n.d.). 5 tips for starting a carpentry business. [online] Available at: https://www.woodworkingnetwork.com/best-practices-guide/components-hardware-assembly/5-tips-starting-carpentry-business.
Boyarsky, K. (n.d.). 26 Ideas for Your 2020 Small Business Marketing Strategy. [online] blog.hubspot.com. Available at: https://blog.hubspot.com/marketing/small-business-marketing-guide.
Bedgood, L. (2021). 1 in 3 Consumers Use Social Media to Discover New Products and Brands. [online] Business 2 Community. Available at: https://www.business2community.com/social-media-articles/1-in-3-consumers-use-social-media-to-discover-new-products-and-brands-02419890#:~:text=1%20in%203%20Consumers%20Use.
